Our Story
Built from a real total-loss claim.
The hard way.
On August 21, 2025, a fire destroyed our home in Groom Creek, Arizona. We had insurance. We thought we were covered. We were wrong — and we had no idea until it was too late to do anything about it before the claim was filed.
"The claim process revealed everything the policy review process didn't. We discovered gaps we couldn't have found without filing — and a system designed so that finding them was our problem, not theirs."
What we experienced wasn't unique — policyholders navigate complex claim processes without training or anyone on their side who understands both the policy and the process, while the carrier has adjusters, attorneys, and claims systems and the policyholder has a phone number.
ClaimSplain is the tool we needed and couldn't find — plain-English analysis of your actual claim documents that tells you what they actually say, cited to the source.
The Mission
No policyholder should navigate a claim without understanding what their documents actually say.
Every ClaimSplain analysis is built on this belief. Every finding is cited. Every gap is named. Every deadline is flagged — before it passes, not after.
Rob Parsons
Founder, Consumer Clarity LLC · Prescott, AZ
Before
Groom Creek, AZ
August 21, 2025
Date of loss
After
Rebuild in progress
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